All photography provided by John Cieply

• Discovering what kinds of programming interest and excite members of the surrounding community through events, surveys and research.

• Analyzing and increasing all potential revenue sources including ticket revenue, fees, merchandise, hospitality, branding, and sponsorships.

• Building a solid Customer base, strong marketing tools, and appealing performances that generate sound financial returns.

• Developing long range planning to articulate your goals and provide a roadmap for sustained and increasing success as a presenter.

• Providing financial literacy and education concerning industry specific operations and reporting.